User education
During my time at Malwarebytes, I wrote and managed the B2C email newsletter, comprising over 2 million subscribers with annual revenue of $300K. I also wrote all the pillar pages for the company website. With a pillar page, the goal is to write an educational page about a topic your business wants to rank highly for in organic search results. If written with care, being sure to include relevant information and links, the pillar page will rank at the top of Google results for the topic. Of the 32 pillar pages I wrote, 24 pages ranked in the top 10 of Google search results — 12 in the top 3. You can see a selection of my pillar pages below.
